The riches are in the niches

Nina KaufmanArticles, See Differently, SystemsLeave a Comment

How many times do you need to hit yourself in the head with a hammer before you get the lesson? Over the years, it took me several times … and several different hammers … to identify my niche market (“sweet spot”) and stick with it. One nasty hammer was a landlord/tenant matter that my then-law … Read More

Top tips in creating a flexible work environment

Nina KaufmanArticles, Delegate, Manage Risk, SystemsLeave a Comment

Recent findings by Adobe indicate that 55 million—or 35% of the total U.S. workforce—are choosing to freelance. To be part of the “gig” economy. Also, many U.S. workers now consider work/life balance and flexibility to be the most important factors in considering job offers. According to a 2013 PriceWaterhouse Coopers study, 64% percent of Millennials … Read More

Is Your Business “Flexible”?

Nina KaufmanArticles, Delegate, Manage Risk, See DifferentlyLeave a Comment

As seen in Enterprising Women Magazine How to Welcome Flexible Work Arrangements into Your Company There are many reasons people seek location flexibility for work. But for those who equate “workplace” with a brick-and-mortar office where physical presence provides accountability, the new trend toward “location independence” can be a challenge. Recent findings by Adobe indicate … Read More

Putting the Brakes on Business Growth

Nina KaufmanAutomate, Continuity, PodcastsLeave a Comment

Listen to the Episode Below: I’m sure you’ve never been told as a business owner to deliberately hold back your growth, but it can be the wisest move you make. Natalie MacNeil, the Emmy award winning media entrepreneur, will vouch for it. Natalie encountered the limits of “growth for growth’s sake,” and took a step … Read More

Why Leads Are Like Tootsie Pops

Nina KaufmanArticles, Leverage, SystemsLeave a Comment

  How many leads does it take to get you a sale? Remind me of the classic commercial for Tootsie Pops: “How many licks does it take to get to the Tootsie roll center of a Tootsie Pop?” Mr. Cow, Mr. Fox and Mr. Turtle don’t know because they never got that far without biting. … Read More

Growing Your Business, Your Way

Nina KaufmanGrab Bag1 Comment

Your way. My way. Frank Sinatra made that song famous. And its message–“I did it my way”–resonates for small business owners who want to be free from the hum-drum, cookie-cutter ways of running their business (and their lives) like everyone else in their industry. There are so many options for designing a successful business. If … Read More