Is it possible to use leverage to sell your business? It certainly is—if you know what you’re doing. Leverage is all about getting good, strong positive results that aren’t dependent completely on you, as the business owner. Recently, I sat down with Matt Inglot of Freelance Transformation for an interview on his podcast to discuss the little gremlin that creeps into your business – the one that makes the money you earn directly tied to how many hours you work. Matt and I talk about the importance of leverage and sustainability in your business when you’re building to sell—but sadly, none of this happens automatically.
Over the next few weeks, I’ll share a few of my favorite snippets of our hour long interview where I answer important questions for business owners.
Who can you sell your business to? What are buyers looking for?
Many business owners think of selling to an employee or client first. Yet, I encourage you to think more strategically – think about buyers who work in a complimentary service and want to acquire your business to give their clients more services.
You can listen to the entire Freelance Transformation here: https://freelancetransformation.com/blog/leverage-your-time-as-a-freelancer-with-nina-kaufman