Why Leads Are Like Tootsie Pops

Nina KaufmanArticles, Leverage, SystemsLeave a Comment

  How many leads does it take to get you a sale? Remind me of the classic commercial for Tootsie Pops: “How many licks does it take to get to the Tootsie roll center of a Tootsie Pop?” Mr. Cow, Mr. Fox and Mr. Turtle don’t know because they never got that far without biting. … Read More

Is Entrepreneurship Bad For Your Health?

Nina KaufmanLeverage, PodcastsLeave a Comment

Listen to the Episode Below: Debi Silber is THE Mojo Coach! She’s the CEO of her lifestyle business Mojo Coach and founder of her own website and wellness line. I’ve brought her on today for her keen insight on health and business. Running your own business often means you’re working on little sleep and snacking … Read More

If You Want To Grow, Codify Your Knowledge

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Listen to the Episode Below: As the head of a consulting firm, Phil Clements was painfully aware of the time-for dollars business model that weighs heavily on service businesses. And he saw the problems that arose when advisors didn’t have the breadth of experience and education they needed to see the whole of their clients’ … Read More

From Workflow Chaos to Consistency

Nina KaufmanLeverage, PodcastsLeave a Comment

Listen to the Episode Below: You probably keep hearing about the benefits of social media promotion for your business … but frankly it often feels like a real time suck, doesn’t it?—it takes too much time, and it sucks to do it. And yet … there’s the pressure to take advantage of available online tools … Read More

How Webinars Give You Leverage

Nina KaufmanLeverage, PodcastsLeave a Comment

Listen to the Episode Below:   What do webinars have to do with scaling a service business? Think about it. Are you tired of answering the same old questions all the time? Want to drop-kick the tire-kickers and pre-qualify higher-level clients? Eager to stop the financial drain of travel expenses? Then you’ll need to get … Read More

What Dr. Oz can teach us

Nina KaufmanArticles, LeverageLeave a Comment

“I. Don’t. Have. Time. To. Grow. My. Business,” said Marisa through clenched teeth. I could hear the frustration in the clipped tones. The resentment. The weariness.  Trying to keep a lid on it all. And fearing she was always just one step away from a “volcano moment.” Marisa’s digital design firm depends heavily on her … Read More