Could the Dr. Oz model work for your business?

Nina KaufmanArticles, LeverageLeave a Comment

“I. Don’t. Have. Time. To. Grow. My. Business,” said Mark through clenched teeth. I could hear the frustration in the clipped tones. The resentment. The weariness.  Trying to keep a lid on it all. And fearing he was always just one step away from a “volcano moment.” Mark’s digital design firm depends heavily on his … Read More

Strategic Alliance or Dalliance?

Nina KaufmanArticles, LeverageLeave a Comment

“Let’s do something together.” I hear it all the time.  It’s all the rage, this obsession with networking, social media, and a business offshoot, strategic alliances.   When it works, it’s great – more people talking about your company and buying your products.  What we’ve discovered, however, is that it’s not a race to see who … Read More

Strategic Alliances Can Help Grow Your Business

Nina KaufmanArticles, LeverageLeave a Comment

Ever feel like your big box competition is an immoveable mountain? Well, it doesn’t need to be that way. One way that small business can compete with larger rivals is by forming strategic alliances.  Strategic alliances can fill gaps in your value proposition when you’re compared to huge competitors … yet allow you to retain … Read More

Don't end up in the County Clerk's basement

Nina KaufmanArticles, LeverageLeave a Comment

Imagine: You’re standing at a computer terminal in the basement of the County Clerk’s Office. Wondering if you’ve fallen into your own version of a Direct TV ad. Your hands are shaking a little as you listen to the unusually loud clack-clack-clack of the outdated keyboard as you type in the name of a strategic … Read More