The #1 Reason Clients Hire You

Nina KaufmanPodcasts, See DifferentlyLeave a Comment

Listen to the Episode Below: One of the significant challenges for growing and scaling a service business is attracting–and gaining traction with–clients.  Are you leading your sales efforts (and your team) with confidence … or “a case of the Mondays”? How do you transform that begrudging “have-to” attitude into an engaging “get-to”? In this episode, Dr. … Read More

Stop Scrambling for Sales!

Nina KaufmanPodcasts, See Differently, SystemsLeave a Comment

Listen to the Episode Below: For creative business owners, “sales” can feel like a four-letter word. Your skin may crawl as soon as you hear it. But sales are the lifeblood of any business. No matter who you are or what your service is, we are all in the business of sales and marketing. You … Read More

Need a Business Breakthrough? Take the C.A.R.

Nina KaufmanPodcasts, See DifferentlyLeave a Comment

Listen to the Episode Below: It’s lonely at the top, isn’t it? A constant barrage of negativity—naysayers harping at your business, customer complaints, delays in seeing ROI … not to mention the Greek chorus of your own concerns clamoring in your head.  How can you smash through the noise to lead effectively? In this interview, … Read More

Expanding From Personal to Company Brand

Nina KaufmanPodcasts, See DifferentlyLeave a Comment

Listen to the Episode Below: For most service business owners, when your brand is all about you, it’s not scalable. Clients keep asking for YOU. Employees keep running to YOU. Vendors rely on YOU. But if you’ve already started down the path where you and your business are synonymous, can you ever double-back and take … Read More

Can Your Business Run from Anywhere?

Nina KaufmanAutomate, Podcasts, See DifferentlyLeave a Comment

Listen to the Episode Below: As Michelle Villalobos tells it, she “completely uprooted her life, got rid of most of her belongings, put the rest in storage, and hit the road ….” You might expect everything to have fallen to pieces—but the exact opposite happened. Her business grew (and scaled)! In this interview, we explore … Read More