Missing the boat

Nina KaufmanArticles, SystemsLeave a Comment

It’s zero five hundred. I’m waiting for a prearranged taxi to chauffeur me to Command Naval Surface Forces Headquarters on Coronado Island, near San Diego. No, I’m not in trouble; just part of the U.S. Navy’s Leaders to Sea program, where business influencers get to experience Navy operations and training in real time on board … Read More

This one tactic can make you wealthy …

Nina KaufmanArticles, Delegate, SystemsLeave a Comment

I’m too busy. Clients come first. It’s too tedious. I’m intuitively creative—I don’t have a process. What’s your excuse for not writing down your business systems? (C’mon, everyone has them). But what if I told you that written procedures could make you wealthy? Does that make them more enticing? Here’s how: 1. Returning clients. Clients … Read More

What can you STOP doing?

Nina KaufmanArticles, See Differently, SystemsLeave a Comment

The best strategic plan addresses what you can stop doing. That’s counterintuitive, especially for small businesses who grasp at any shiny object to bring in revenue. But it’s not until you simplify and focus that you gain the clarity and strength to leverage your time, talent, and treasure. My ‘stop doing’ list became a lifeline. … Read More

Oy! Yet another privacy policy update?

Nina KaufmanArticles, SystemsLeave a Comment

You’ve probably gotten more than a few emails recently about privacy policy updates. Why? Because privacy policies are part of a system. A system of handling, managing, and guarding customer information. They’re a kind of “contract”—a pledge—you make to your customers about the care you’ll take with their personally identifiable information. When subscribers join our … Read More

Deviating systems

Nina KaufmanArticles, Delegate, SystemsLeave a Comment

On a trip to Santa Monica, my husband and I stopped into 24 Hour Fitness Express. Armed with a free three-day pass and dressed to sweat, I was ready to climb the Stairmaster and pretend to work off the previous night’s dark chocolate lava cake. Only there was a problem. I hadn’t carefully read the … Read More

White space

Nina KaufmanArticles, See Differently, SystemsLeave a Comment

Archimedes shouted “Eureka!” in a bathtub. Einstein had sudden insights into the theory of relativity while riding a streetcar. Newton “discovered” gravity during a countryside retreat (Cambridge University was closed because of the Black Death plague). I had my own eureka! moment when I started my first business years ago. I hated my job at … Read More

Paid in Full

Nina KaufmanArticles, SystemsLeave a Comment

As Seen In … Why did you start your company? If I had to guess, it could be for any number of reasons. Your boss was an idiot. You wanted to make a difference in the world. You wanted to work in a collaborative spirit with other people, instead of always watching your back. You … Read More

Independence

Nina KaufmanArticles, See Differently, SystemsLeave a Comment

“I took my first 3-week vacation ever,” beamed my 62-year-old client, Tim, over lunch. “Never checked in once. It felt amazing. And my doctor is finally taking me off all the blood pressure meds I’ve been on. Can you imagine?” Tim, the owner of a 7-figure glass business, was finally enjoying the fruits of his … Read More

What REALLY drives your revenue?

Nina KaufmanPodcasts, Recurring Revenue, SystemsLeave a Comment

Listen to the Episode Below:  Owning your own business means understanding what drives your revenue, not just the revenue itself. And in order to drive your revenue and put it on auto-pilot, you need to create rewarding experiences that define your business for yourself and your clients.  Elaine Starling is on today’s episode to tell … Read More

The riches are in the niches

Nina KaufmanArticles, See Differently, SystemsLeave a Comment

How many times do you need to hit yourself in the head with a hammer before you get the lesson? Over the years, it took me several times … and several different hammers … to identify my niche market (“sweet spot”) and stick with it. One nasty hammer was a landlord/tenant matter that my then-law … Read More

Top tips in creating a flexible work environment

Nina KaufmanArticles, Delegate, Manage Risk, SystemsLeave a Comment

Recent findings by Adobe indicate that 55 million—or 35% of the total U.S. workforce—are choosing to freelance. To be part of the “gig” economy. Also, many U.S. workers now consider work/life balance and flexibility to be the most important factors in considering job offers. According to a 2013 PriceWaterhouse Coopers study, 64% percent of Millennials … Read More