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If you intend to scale your business, you know you need to get your message out to more than just one person at a time. And you need to do it in a way that doesn’t take all your time. So what’s a highly effective way to communicate your message to a wide audience? Write a book. Easier said than done, though. Have you ever stared at a blinking cursor on a blank page … for what seemed like hours? Waiting for words to leap from your fingertips onto the computer screen? Seems daunting. What if you had a way to make the process super-simple … leaving you free to reap the benefits of scaling your business as a published best-selling author?
In this interview, Jane Tabachnick discusses how entrepreneurs can become best-selling authors and gain leverage for their business. According to Jane, “a book is the new business card.” It gives you a platform to stand out from the crowd, be viewed as an expert, and provide additional content that you can repurpose in your marketing.
- Jane’s process for extracting an expert’s genius–in their own words–to create their book
- How being a published author elevates you to expert status and lets you command higher fees
- Deciding on a topic of expertise
- Why a book leads to other opportunities to scale your business (can you say leverage?)
- Marketing your author status from pre-publishing to completion
Jane Tabachnick is a digital strategist with a strong background in content, marketing and public relations. She teaches entrepreneurs and introverts how to gain visibility and instant expert status, package their expertise for profit, and become published best-selling authors.
Jane is the author of the book, Publicity for Introverts, and was named one of the top one hundred people online by Fast Company. In her spare time, Jane is working on perfecting her gluten-free baking.
Life begins at the edge of your comfort zone. ~ Neale Donald Walsch
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