Why It’s Tough to Fire Yourself, with Frank Bria

Nina KaufmanContinuity, Podcasts, See DifferentlyLeave a Comment

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Listen to the Episode Below: 

For small business founders, your business is your baby. You’ve been with it since the beginning, putting in the late hours, pulling the extra weight. Growth comes from maintaining your success, and in order to do that, you will have to find an effective way to scale your business. But how can you do that with a service business–when there aren’t enough Starbucks espresso shots you can fit into a venti cup to get the job done yourself?

Two words: Fire. Yourself. Listen in as entrepreneurial veteran Frank Bria helps us wraps our minds around the 3 main pillars of scaling a service business:  Automate, Systematize and “Productize” (yes, that’s a word). We discuss how learning to understand your audience, creating an authority out of your business, and evolving your mindset will help both you and your business continue to grow.

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Episode Highlights:

  • Why do many service businesses have trouble with the concept of scaling?  
  • What does it mean to “productize the expertise”?
  • The most important mental shift that service business owners need to make—if they want to scale
  • Transforming the mindset around marketing
  • Is passive income viable for service businesses?

Frank Bria is an entrepreneurial veteran with high-tech and financial services experience. Frank has helped businesses grow on 4 continents. In addition to marketing and selling himself, he has worked with numerous firms to help them achieve 6-figure contract deals. He specializes in helping businesses scale through revenue growth, marketing automation, and productization. Frank lives in Gilbert, Arizona – just outside Phoenix – with his wife and 3 daughters.

Favorite Quote:

  • “There are some people in this world you are meant to serve; others…not so much.” – Michael Port

Interview Links:

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