Who are your best clients?

Nina KaufmanArticles, ProfitsLeave a Comment

I attended a business roundtable just before Thanksgiving. We were asked: “What’s one of the biggest obstacles you’ve encountered growing your business?” The answer: Spending years targeting the wrong audience. Trying to generate revenue from people who were familiar to us. In our comfort zone. Who couldn’t — and wouldn’t — make us any money. … Read More

Does your business have Technicolor clarity?

Nina KaufmanArticles, Strategic PlanningLeave a Comment

Recently, I worked with a small Jewish spiritual center in Manhattan to facilitate an important focus group session. They had never convened a focus group before. Never really done any in-depth strategic planning before. Although the organization has been around for nearly 100 years, it’s having challenges attracting new members. Especially, new members willing to … Read More

Focus on the Right Things

Nina KaufmanArticles, Strategic PlanningLeave a Comment

I subscribe to SUCCESS magazine and re-read a little snippet from Shawn Achor—also known as “The Happiness Guy.” He wrote about a business woman who was losing her mind. Spending hours worrying about different aspects of her company. Like, what wage laws will politicians pass next? What trends am I missing the in the global … Read More

How to get out of jail

Nina KaufmanArticles, ProfitsLeave a Comment

What do bandages and oceans have in common? They’re best when you deal with them quickly. Removing a Band-Aid? Rip it off. When you pick at it bit-by-bit, that only prolongs the pain. Jumping into the ocean? Dive in. It takes longer to get used to the water when you go in one toe at … Read More

Gratitude as a Business Strategy

Nina KaufmanArticles, Strategic PlanningLeave a Comment

Howie Jacobson has a great article on “Gratitude as a Business Strategy.” Read it. I wish I had written it. He says, We’re all hungry for appreciation and thanks. We want to know that we matter, that our efforts are making the world a better place. Who has made your world a better place? Maybe … Read More

A Tale of Two Exits

Nina KaufmanArticles, Exit, Strategic PlanningLeave a Comment

Originally seen in   What’s in it for me? I don’t see enough business owners asking themselves that question. They’re so excited about getting started—and then so overwhelmed with running the business—that they don’t ask What do I want to get out of it … when I’m ready to get out of it? The results … Read More

Surefire way to lose your clients

Nina KaufmanArticles, Profits, SystemsLeave a Comment

Did you ever lose a client when you thought you’d done nothing wrong? Sure, you can understand it if you completely muck up an assignment. But sometimes, it’s the breach of “micro-commitments” that turns a client off. This happened to Chris, who runs a web development firm. Overall, they’re terrific. Solid problem-solvers. Efficient. Current with … Read More

Negotiate for results

Nina KaufmanArticles, SystemsLeave a Comment

When you really think about it, negotiating isn’t that hard. It’s simply a process where each side wants to get as much as possible from the other at the least possible cost. Which is something many business owners claim they do well. Maybe. Even though many can establish a good rapport, few have a system … Read More

When is it time to move on?

Nina KaufmanArticles, ExitLeave a Comment

I just got off the phone with a client who wants to close his landscaping business. Brian is successful and talented. And relatively young (late 30s). But it was just too much darn work, and Brian was growing to hate it. He had tried shifting his model from taking new projects to focus only on … Read More