Does your business have Technicolor clarity?

Nina KaufmanArticles, Strategic PlanningLeave a Comment

Recently, I worked with a small Jewish spiritual center in Manhattan to facilitate an important focus group session. They had never convened a focus group before. Never really done any in-depth strategic planning before. Although the organization has been around for nearly 100 years, it’s having challenges attracting new members. Especially, new members willing to … Read More

Focus on the Right Things

Nina KaufmanArticles, Strategic PlanningLeave a Comment

I subscribe to SUCCESS magazine and re-read a little snippet from Shawn Achor—also known as “The Happiness Guy.” He wrote about a business woman who was losing her mind. Spending hours worrying about different aspects of her company. Like, what wage laws will politicians pass next? What trends am I missing the in the global … Read More

Gratitude as a Business Strategy

Nina KaufmanArticles, Strategic PlanningLeave a Comment

Howie Jacobson has a great article on “Gratitude as a Business Strategy.” Read it. I wish I had written it. He says, We’re all hungry for appreciation and thanks. We want to know that we matter, that our efforts are making the world a better place. Who has made your world a better place? Maybe … Read More

A Tale of Two Exits

Nina KaufmanArticles, Exit, Strategic PlanningLeave a Comment

Originally seen in   What’s in it for me? I don’t see enough business owners asking themselves that question. They’re so excited about getting started—and then so overwhelmed with running the business—that they don’t ask What do I want to get out of it … when I’m ready to get out of it? The results … Read More

What keeps customers coming back?

Nina KaufmanPodcasts, Strategic PlanningLeave a Comment

A customer comes to your business. They engage your services to solve their problem. What keeps them coming back, though, is the experience they have while you’re solving their problem. I tell you that to tell you this (indulge me): Between ages 5-8, I had a piano teacher I loved. Dorothy Jonas. She was petite, … Read More