Gratitude as a Business Strategy

Nina KaufmanArticles, Strategic PlanningLeave a Comment

Howie Jacobson has a great article on “Gratitude as a Business Strategy.” Read it. I wish I had written it. He says, We’re all hungry for appreciation and thanks. We want to know that we matter, that our efforts are making the world a better place. Who has made your world a better place? Maybe … Read More

A Tale of Two Exits

Nina KaufmanArticles, Exit, Strategic PlanningLeave a Comment

Originally seen in   What’s in it for me? I don’t see enough business owners asking themselves that question. They’re so excited about getting started—and then so overwhelmed with running the business—that they don’t ask What do I want to get out of it … when I’m ready to get out of it? The results … Read More

What keeps customers coming back?

Nina KaufmanPodcasts, Strategic PlanningLeave a Comment

A customer comes to your business. They engage your services to solve their problem. What keeps them coming back, though, is the experience they have while you’re solving their problem. I tell you that to tell you this (indulge me): Between ages 5-8, I had a piano teacher I loved. Dorothy Jonas. She was petite, … Read More