The events of 2020 have pushed many to take a stand.
Whether it’s racial injustice, climate change, immigration, liberty vs. lockdown, election integrity, just to name a few – more and more people have a “cause” they have become passionate about. And want to speak out about.
But does it make good sense to use your business to trumpet the cause?
Answer: it depends on how you do it.
In this short video, I share the story of a company that did it so BADLY, I will never do business with them again.
Don’t be them.
The key to a successful and smooth-running business is CONSISTENCY.
If you want objective guidance to make sure your new cause is consistent with your brand, let’s set up a call.