Don’t Be Afraid to Pivot. Change Is A Constant.

Nina KaufmanBig-Picture Strategy, Pivot & Scale, VideosLeave a Comment

For many of us, our world has been turned upside down. I’ve talked to lots of solo and small firm owners who really wish things could get “back to normal.”

But that normal is gone. As the German novelist Thomas Mann wrote,

It’s all about getting accustomed to not getting accustomed.

In other words, change is the only constant.

Take heart! In this short video, I share 3 brief examples of companies that made a major pivot during a crisis—often in the face of dire financial circumstances:

1. Twitter
2. Netflix
3. Mailchimp

How do you even START to wrap your mind around a pivot? There are 3 fundamental business questions every solo and small firm can easily ask — whether during a crisis or just iterating. Tune in for those!

And to keep your mindset OPEN for opportunities, listen to my podcast interview at

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