What keeps customers coming back?

Nina KaufmanClients, Recurring RevenueLeave a Comment

A customer comes to your business. They engage your services to solve their problem. What keeps them coming back, though, is the experience they have while you’re solving their problem. I tell you that to tell you this (indulge me): Between ages 5-8, I had a piano teacher I loved. Dorothy Jonas. She was petite, … Read More

How to run a successful business

Nina KaufmanLeadership, MusingsLeave a Comment

I was sitting with my client Miriam over cocktails, a couple of weeks ago. She was having challenges growing her corporate training business and we were coming up with a game plan. (Sometimes, wine helps). Out of frustration she asked, What’s the secret? If there’s one thing—one magic bullet to running a successful business—what do … Read More

What REALLY drives your revenue?

Nina KaufmanClients, Recurring RevenueLeave a Comment

Listen to the Episode Below:  Owning your own business means understanding what drives your revenue, not just the revenue itself. And in order to drive your revenue and put it on auto-pilot, you need to create rewarding experiences that define your business for yourself and your clients.  Elaine Starling is on today’s episode to tell … Read More