When is it time to move on?

Nina KaufmanArticles, ExitLeave a Comment

I just got off the phone with a client who wants to close his landscaping business. Brian is successful and talented. And relatively young (late 30s). But it was just too much darn work, and Brian was growing to hate it. He had tried shifting his model from taking new projects to focus only on … Read More

What keeps customers coming back?

Nina KaufmanClients, PodcastsLeave a Comment

A customer comes to your business. They engage your services to solve their problem. What keeps them coming back, though, is the experience they have while you’re solving their problem. I tell you that to tell you this (indulge me): Between ages 5-8, I had a piano teacher I loved. Dorothy Jonas. She was petite, … Read More

This one tactic can make you wealthy …

Nina KaufmanArticles, Operations & SystemsLeave a Comment

I’m too busy. Clients come first. It’s too tedious. I’m intuitively creative—I don’t have a process. What’s your excuse for not writing down your business systems? (C’mon, everyone has them). But what if I told you that written procedures could make you wealthy? Does that make them more enticing? Here’s how: 1. Returning clients. Clients … Read More