What keeps customers coming back?

Nina KaufmanPodcasts, Strategic PlanningLeave a Comment

A customer comes to your business. They engage your services to solve their problem. What keeps them coming back, though, is the experience they have while you’re solving their problem. I tell you that to tell you this (indulge me): Between ages 5-8, I had a piano teacher I loved. Dorothy Jonas. She was petite, … Read More

What do open invoices say about your business?

Nina KaufmanArticles, SystemsLeave a Comment

What do open invoices say about your business? Brian Tracy once said, All business is people business. That’s because businesses are built on relationships—whether you build those relationships online or offline. But when your clients don’t pay, what does that say about the value they place on that relationship? And when you let them not … Read More

The black hole of most strategic plans

Nina KaufmanArticles, Exit, See DifferentlyLeave a Comment

As Seen In … My client, Mike, is a busy entrepreneur. Whirling around like a Tasmanian devil traveling to client sites. Putting out fires. Encouraging employees. There’s barely enough time to handle strategic planning, much less the kind of “what if” planning should his airplane crash. Or car veer off the road on the way to … Read More

Missing the boat

Nina KaufmanArticles, SystemsLeave a Comment

It’s zero five hundred. I’m waiting for a prearranged taxi to chauffeur me to Command Naval Surface Forces Headquarters on Coronado Island, near San Diego. No, I’m not in trouble; just part of the U.S. Navy’s Leaders to Sea program, where business influencers get to experience Navy operations and training in real time on board … Read More

This one tactic can make you wealthy …

Nina KaufmanArticles, Delegate, SystemsLeave a Comment

I’m too busy. Clients come first. It’s too tedious. I’m intuitively creative—I don’t have a process. What’s your excuse for not writing down your business systems? (C’mon, everyone has them). But what if I told you that written procedures could make you wealthy? Does that make them more enticing? Here’s how: 1. Returning clients. Clients … Read More

Clever people and grocers …

Nina KaufmanArticles, Scale, See DifferentlyLeave a Comment

As Seen In …   … they weigh everything. ~ Zorba the Greek So do my clients when it comes to growing their business. Do I want more? they ask. Of course! they reply. There’s the mortgage. The kids’ college fund. Mom’s medical expenses. And that bucket list trip to Tahiti! Yet surely as the sun sets … Read More

What can you STOP doing?

Nina KaufmanArticles, See Differently, SystemsLeave a Comment

The best strategic plan addresses what you can stop doing. That’s counterintuitive, especially for small businesses who grasp at any shiny object to bring in revenue. But it’s not until you simplify and focus that you gain the clarity and strength to leverage your time, talent, and treasure. My ‘stop doing’ list became a lifeline. … Read More

Who takes over from you?

Nina KaufmanArticles, Delegate, ExitLeave a Comment

As Seen In … Like Erma Bombeck famously said about housework, Succession planning expands to fill the time available. It can take years. Except … when it can’t. Let me share with you stories of three business owners who had to create contingency plans in a hurry: For lifestyle reasons, Kimberly Martinez had already chosen … Read More

Island vs Ecosystem

Nina KaufmanArticles, Leverage, See DifferentlyLeave a Comment

As a small business owner, it’s common to think of our company as an island. Isolated. Self-contained. Having to generate all resources from within. Surrounded on all sides by unknown threats. That gets lonely. And stressful. It puts a huge burden on the business owner to “make it all happen.” What if you took a … Read More

Losing focus

Nina KaufmanArticles, See DifferentlyLeave a Comment

Where’s your focus? Is it in “just get through today?” Or do you have a real strategy you’re working? One year, it took 3 smack-me-in-the-head-with-a-brick experiences to get the lesson of focus, and to apply it to my business. Lesson 1: I’m driving down Interstate 75 from Gainesville (GA) to Orlando (FL) to get from … Read More