What keeps customers coming back?

Nina KaufmanClients, Recurring RevenueLeave a Comment

A customer comes to your business. They engage your services to solve their problem. What keeps them coming back, though, is the experience they have while you’re solving their problem. I tell you that to tell you this (indulge me): Between ages 5-8, I had a piano teacher I loved. Dorothy Jonas. She was petite, … Read More

The black hole of most strategic plans

Nina KaufmanExit Strategy, LegacyLeave a Comment

As Seen In … My client, Mike, is a busy entrepreneur. Whirling around like a Tasmanian devil traveling to client sites. Putting out fires. Encouraging employees. There’s barely enough time to handle strategic planning, much less the kind of “what if” planning should his airplane crash. Or car veer off the road on the way to … Read More

How to run a successful business

Nina KaufmanLeadership, MusingsLeave a Comment

I was sitting with my client Miriam over cocktails, a couple of weeks ago. She was having challenges growing her corporate training business and we were coming up with a game plan. (Sometimes, wine helps). Out of frustration she asked, What’s the secret? If there’s one thing—one magic bullet to running a successful business—what do … Read More

Clever people and grocers …

Nina KaufmanBuild to Scale, LegacyLeave a Comment

As Seen In …   … they weigh everything. ~ Zorba the Greek So do my clients when it comes to growing their business. Do I want more? they ask. Of course! they reply. There’s the mortgage. The kids’ college fund. Mom’s medical expenses. And that bucket list trip to Tahiti! Yet surely as the sun sets … Read More

What can you STOP doing?

Nina KaufmanLeadership, MusingsLeave a Comment

The best strategic plan addresses what you can stop doing. That’s counterintuitive, especially for small businesses who grasp at any shiny object to bring in revenue. But it’s not until you simplify and focus that you gain the clarity and strength to leverage your time, talent, and treasure. My ‘stop doing’ list became a lifeline. … Read More

Who takes over from you?

Nina KaufmanExit Strategy, LegacyLeave a Comment

As Seen In … Like Erma Bombeck famously said about housework, Succession planning expands to fill the time available. It can take years. Except … when it can’t. Let me share with you stories of three business owners who had to create contingency plans in a hurry: For lifestyle reasons, Kimberly Martinez had already chosen … Read More

Island vs Ecosystem

Nina KaufmanAll Systems Go, Leverage Your TimeLeave a Comment

As a small business owner, it’s common to think of our company as an island. Isolated. Self-contained. Having to generate all resources from within. Surrounded on all sides by unknown threats. That gets lonely. And stressful. It puts a huge burden on the business owner to “make it all happen.” What if you took a … Read More