What keeps customers coming back?

Nina KaufmanClients, PodcastsLeave a Comment

A customer comes to your business. They engage your services to solve their problem. What keeps them coming back, though, is the experience they have while you’re solving their problem. I tell you that to tell you this (indulge me): Between ages 5-8, I had a piano teacher I loved. Dorothy Jonas. She was petite, … Read More

This one tactic can make you wealthy …

Nina KaufmanArticles, Operations & SystemsLeave a Comment

I’m too busy. Clients come first. It’s too tedious. I’m intuitively creative—I don’t have a process. What’s your excuse for not writing down your business systems? (C’mon, everyone has them). But what if I told you that written procedures could make you wealthy? Does that make them more enticing? Here’s how: 1. Returning clients. Clients … Read More