When Your Process Is Your Product, with Juliana Marulanda

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Your business process is no good to anyone if you keep it all in your head. Documenting how your business works and runs is vital to growing and scaling your business successfully, especially in the service business industry. But let’s not mince words–the process can be painful. So how can you undertake this essential step without pulling your hair out? BB048_julianamarulanda

That’s why I invited Juliana Marulanda on Business Breakthrough. A business operations expert and founder of ScaleTime, Juliana has an eye for organizing processes into clear, concise, and manageable systems. Want to add time to your day and value to your company?  Her insights into finding the patterns in a variable modern service business are priceless.

Episode Highlights:

  • Why does it seem so difficult to document our business systems?
  • How to dissect a business process—and where to start
  • What you can learn by taking a deep look at your workflow process
  • Platforms and tools available for documenting business systems
  • Defending your choices—real necessity, or outmoded habit?
  • How do business systems add value to our companies?

Juliana Marulanda is a business operations expert, speaker, and the founder of ScaleTime. With over 13 years of experience across Wall Street, the non-profit sector, technology startups, and family-owned businesses, she now helps service-based businesses. Her company, ScaleTime, has implemented custom processes and systems for on-boarding clients and team members, deal flow, and streamlining day-to-day operations, resulting in consistent rapid revenue growth and reclaimed time for their clients. She studied at the London School of Economics and received a BS in Economics from Trinity College, where she graduated with honors and was the recipient of the prestigious Pi Gamma Mu award.

Favorite Quote:

“Fear is irrelevant” ~ Juliana Marulanda

Interview Links:

Website: scaletime.co

Twitter:  @julianamarula

Facebook: www.facebook.com/ScaleTime

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2 Comments on “When Your Process Is Your Product, with Juliana Marulanda”

  1. Totally enjoyed this episode with Juliana. I love helping my clients ‘work themselves out’ of their business. The goal being to create a well automated, well-delegated biz so they enjoy more free time to spend however they wish and build an asset that can be sold.

    The key is creating Legends, the stories of how you do your business and how it was founded. Not only will your teammates appreciate hearing your interesting Legend so they can now do those projects for you, you will have a greater sense of achievement about what you created and how you want to scale your business in the future.

    The practical tools like software and process are important, but it’s equally important to address the emotional side, the feelings of fear, doubt, confusion, skepticism that creep up when trying you are stepping outside your comfort zone as a small biz owner. As we get further into the On-Demand economy those who understand and practice this principles of delegation and outsourcing will be posed for greater success.

    1. Thanks for your insights, Dina! You raise a good point about creating systems: it’s important to let staff know not just how you want things done, but why. When they have a better sense of the context of their work, they can be more empowered to make smart decisions when situations arise that don’t quite fit the protocol–and those decisions will be more aligned with the vision of the business. When the whole team is thinking as One–and not just you barking orders from the top-down, then you really have a well-functioning business with sellable potential!

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