Who are your best clients?

Nina KaufmanArticles, ProfitsLeave a Comment

I attended a business roundtable just before Thanksgiving. We were asked: “What’s one of the biggest obstacles you’ve encountered growing your business?” The answer: Spending years targeting the wrong audience. Trying to generate revenue from people who were familiar to us. In our comfort zone. Who couldn’t — and wouldn’t — make us any money. … Read More

Does your business have Technicolor clarity?

Nina KaufmanArticles, Strategic PlanningLeave a Comment

Recently, I worked with a small Jewish spiritual center in Manhattan to facilitate an important focus group session. They had never convened a focus group before. Never really done any in-depth strategic planning before. Although the organization has been around for nearly 100 years, it’s having challenges attracting new members. Especially, new members willing to … Read More

Focus on the Right Things

Nina KaufmanArticles, Strategic PlanningLeave a Comment

I subscribe to SUCCESS magazine and re-read a little snippet from Shawn Achor—also known as “The Happiness Guy.” He wrote about a business woman who was losing her mind. Spending hours worrying about different aspects of her company. Like, what wage laws will politicians pass next? What trends am I missing the in the global … Read More