“I’m done. I’m done! I’m not giving him anything else. The man practically destroyed my business. He doesn’t deserve another red cent.” My client, Valerie, rants while I listen patiently on the phone. She finally got up the gumption to kick out her low-achieving business partner, and we’re in the throes of a settlement … Read More
How to Protect Your Brand – Before You Have Nothing to Protect
“What’s in a name?” asked Shakespeare. I often wonder what celebrities are thinking when they name their kids Tu (Morrow), Moon Unit (Zappa), or North (West, of Kardashian-West fame). Or not thinking. Somehow, they latch on to an idea … which may have been hilarious after a few too many 3rd trimester appletinis … and … Read More
Strategic Alliance or Dalliance?
“Let’s do something together.” I hear it all the time. It’s all the rage, this obsession with networking, social media, and a business offshoot, strategic alliances. When it works, it’s great – more people talking about your company and buying your products. What we’ve discovered, however, is that it’s not a race to see who … Read More
Strategic Alliances Can Help Grow Your Business
Ever feel like your big box competition is an immoveable mountain? Well, it doesn’t need to be that way. One way that small business can compete with larger rivals is by forming strategic alliances. Strategic alliances can fill gaps in your value proposition when you’re compared to huge competitors … yet allow you to retain … Read More
I should have been more specific …
Earlier this year, I made a promise to you. More of a confession, a public pledge. I was going to work my risk muscles. Going to get out of my comfort zone. So I went mechanical bull riding. Tried meditative dance. Spoke at a major women’s business conference. Okay, so I wasn’t exactly jumping at … Read More