The riches are in the niches

Nina KaufmanArticles, Clients, Pivot & ScaleLeave a Comment

How many times do you need to hit yourself in the head with a hammer before you get the lesson? Over the years, it took me several times … and several different hammers … to identify my niche market (“sweet spot”) and stick with it. One nasty hammer was a landlord/tenant matter that my then-law … Read More

Is Your Business “Flexible”?

Nina KaufmanArticles, Your Support TeamLeave a Comment

As seen in Enterprising Women Magazine How to Welcome Flexible Work Arrangements into Your Company There are many reasons people seek location flexibility for work. But for those who equate “workplace” with a brick-and-mortar office where physical presence provides accountability, the new trend toward “location independence” can be a challenge. Recent findings by Adobe indicate … Read More

Growing Your Business, Your Way

Nina KaufmanArticles, Leading Your Business1 Comment

Your way. My way. Frank Sinatra made that song famous. And its message–“I did it my way”–resonates for small business owners who want to be free from the hum-drum, cookie-cutter ways of running their business (and their lives) like everyone else in their industry. There are so many options for designing a successful business. If … Read More