“You see this here doughnut? What you got is the hole.” I’ll never forget that sinking feeling when a business valuation expert told me that about my company. I couldn’t believe it. I was stunned. Humiliated. 12 years of building my law firm—all that blood, sweat, and treasure—and I have nothing to show for it … Read More
When the Answer is Software and Not More Service
Listen to the Episode Below: When it comes to scaling, service businesses get stuck in the time for dollars equation. How can we increase our income without magically creating more time? We can always find ways to cut costs, spend less, work faster, or delegate to other people. How can technology solve this problem? What … Read More
Putting the Brakes on Business Growth
Listen to the Episode Below: I’m sure you’ve never been told as a business owner to deliberately hold back your growth, but it can be the wisest move you make. Natalie MacNeil, the Emmy award winning media entrepreneur, will vouch for it. Natalie encountered the limits of “growth for growth’s sake,” and took a step … Read More
Creating a Subscription Model … Then Stepping Back
Listen to the Episode Below: Touching base and staying involved in all of the goings-on in your business can be a circus! How can you balance every customer relationship and still feel like you’re giving them 100%? (Answer: You just can’t). But there are things you can do that will help you manage your time … Read More
How Retainer-Based Services Grow Your Business
Listen to the Episode Below: Every company is unique, and it’s fascinating to learn the ins and outs of how the most successful companies grow to be in that category. Today we’re joined by someone who has taken their business from being the scale of a taxi cab, to the scale of Uber: Tom Clancy. … Read More
How to Use Package Pricing to Scale Your Business
Listen to the Episode Below: Tempted to create “packages” of services to get away from the time-for-dollars equation? You’re on the right path, but that’s not the whole story … as shown by the former client who swore by the saying, “What you lose in price you make up in volume.” [That client went out … Read More
Don’t Chase Recurring Revenue Squirrels
Listen to the Episode Below: Don’t Chase Recurring Revenue Squirrels Carolyn Sevos Hamilton got tired of chasing after “a project here; a project there” and found a way to put recurring revenue into her business. But it’s easy to focus on the wrong opportunities. In this interview, we talk about how you can identify the … Read More
Are You Really Ready for Longer-term Clients?
Listen to the Episode Below: Are You Really Ready for Longer-Term Clients? As a veteran in the book publicity and marketing industry, Jane Wesman knows that some projects can’t be “built in a day” and need longer-term dedication. In this interview, we explore what you need to know about your team and your finances to … Read More
Convert Your Conversations into Clients
Listen to the Episode Below: How do you and your employees describe your company? Are you losing clients with boring jargon? Do you sound like everyone else in your industry? How can you use verbal branding to increase your impact and influence with referral sources? In this episode, sales and presentation trainer Rochelle Lisner share … Read More
Want More Leads and Sales? Leverage the Power of Media
Listen to the Episode Below: There’s only so much glad-handing you can do in a given week. After that, you need someone—or something—else to help leverage your exposure and company brand influence. But how? When is your business really ready for that kind of leverage? And how can you make sure you get a real … Read More
How to Scale Your Marketing to Leverage Time and Effort
Listen to the Episode Below: Getting a steady stream of prospects to know, like, and trust you can be a challenge. There’s accuracy—does your messaging speak your clients’ language? There’s consistency—are you perceived as having staying power? And there’s frequency—do people see your company often enough to stay top of mind? On this episode, digital … Read More
Gain Leverage By Franchising Your Business
Listen to the Episode Below: Do you really want to be working this hard for the rest of your life? Has your business grown beyond your current capacity? If so, it may be time to inject some leverage by franchising it. You might love your company and not want to sell, but franchising could maximize … Read More