Listen to the Episode Below:
Do you want to make more with less? I talk about leverage a lot on Business Breakthrough, but sometimes “leverage” can get a little vague. As I see it, leverage gives your business the boost it needs so you can scale. Your clients are buying your expertise, but if you’re only selling your time, then the size of your business is painfully limited by the hours of the day. You’re worth more than that! And leverage can give you that lift. But how do you get that leverage? That’s why I brought Lena West on the show, founder of the Influence Expansion Academy, to give us some tips on how to build your influence, your independence, and your income as a business leader.
Balancing what you know you need to do but still make the money to keep the lights on is one hard dance many business leaders already know too well. In this interview, Lena discusses her Mastermind Experience, an annual program dedicated to helping small groups of women entrepreneurs master this dance. She brings with her the tips you need to build your influence and your independence, along with the key strategies of social media marketing, to help you spend less time on the small jobs of your business and more time on the marketing and lead generation that really matters.
Episode Highlights:
- What started Lena on the path to building more independence into her own business
- Why multiple (and automated) revenue streams are important
- Why she chose to shift her 1-on-1 clients into a high-end mastermind
- The thought process behind creating a successful group program (and why you shouldn’t just copy someone else’s business model)
Lena L. West is the leading expert on how women entrepreneurs can monetize social media. With a rich background in both IT and marketing—the strategy AND the technical– Lena understands how business owners can really get their money’s worth from social media. She is also the Founder of InfluenceExpansion.com, the home of the Influence Expansion Academy, the only social media mastermind program created specifically for women entrepreneurs.
Favorite Quote:
- “Competition only exists when someone is being inauthentic.” ~ Lena West
Interview Links:
- Website – https://InfluenceExpansion.com
- Twitter: https://twitter.com/LenaWest
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